Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

Behavioral Sciences

卷:11

Bibo Yin¹  Yajing Yu²  Xiaocang Xu³ 

[1] College of Economic and Trade, Hunan University of Technology and Business, Changsha 410205, China;

[2] College of Science, Hunan University of Technology and Business, Changsha 410205, China;

[3] School of Economics and Management, Huzhou University, Huzhou 313000, China;

关键词: COVID-19;    consumer behavior;    consumption willingness;    consumption pattern;   

DOI  :  10.3390/bs11120171

来源: DOAJ

【 摘 要 】

Background: The COVID-19 pneumonia epidemic has had an enormous impact on people’s lives, particularly aspects of life such as consumption, and has therefore brought new elements to the expansion of Consumer behavior theory. Methods: This paper searches the literature on consumption research conducted from 1981 to 2021, including sources such as CNKI, Wanfang, Google Scholar, and Web of Science. Through the exploration of the existing relevant literature, this article found that the COVID-19 pneumonia epidemic has had a profound impact on consumption willingness, consumption patterns, and consumption objects, and, as such, has newly expanded the theoretical model of consumer behavior. Results: Through reviewing the literature, this paper found some results. For example with regard to consumption patterns, early studies and the impact of COVID-19 was focused on online consumption, however in the context of COVID-19, scholars proposed paying attention to the combination of online and offline development. Conclusion: The COVID-19 pneumonia epidemic has had a profound effect on consumer behavior worldwide. Under the current economic depression, the government should take adequate measures in order to respond to the new changes in consumer behavior and therefore promote economic growth. For example, the government should encourage the combination of online and offline business operation modes to break the boundaries of customer groups and supply chains, so that consumers can buy anytime and anywhere.

【 授权许可】

Unknown