Food Reputation and Food Preferences: Application of the Food Reputation Map (FRM) in Italy, USA, and China

Frontiers in Psychology

article

Stefano De Dominicis¹  Flavia Bonaiuto²  Ferdinando Fornara⁴  Uberta Ganucci Cancellieri⁶  Irene Petruccelli³  William D. Crano⁷  Jianhong Ma⁸  Marino Bonaiuto⁵ 

[1] Department of Nutrition, University of Copenhagen;Dipartimento di Medicina Sperimentale, Sapienza Università di Roma;Universitas Mercatorum;Dipartimento di Pedagogia, Università degli Studi di Cagliari;CIRPA—Centro Interuniversitario di Ricerca in Psicologia Ambientale;Università per Stranieri “Dante Alighieri” di Reggio Calabria;Department of Psychology, Claremont Graduate University, United States;School of Psychology and Behavioural Sciences, Zhejiang University;Dipartimento di Psicologia dei Processi di Sviluppo e Socializzazione, Sapienza Università di Roma

关键词: food reputation map;    reputation;    food preferences;    consumer behavior;    cultural differences;    food choices;    measure;    food behavior;   

DOI  :  10.3389/fpsyg.2020.01499

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Given the food challenges that society is facing, we draw upon recent developments in the study of how food reputation affects food preferences and food choices, providing here a starting standard point for measuring every aspect of food reputation in different cultural contexts across the world. Specifically, while previous attempts focused either on specific aspects of food or on measures of food features validated in one language only, the present research validates the Food Reputation Map (FRM) in Italian, English and Chinese over 2,250 participants worldwide. Here we successfully measure food reputation across 23 specific indicators, further grouped into six synthetic indicators of food reputation. Critically, results show that: (a) the specific measurement tool of food reputation can vary across cultural contexts, and that (b) people's reputation of food products or categories changes significantly across different cultural contexts. Therefore, in order to understand people's food preferences and consumption, it is important to take into account the repertoire of cultural differences that underlies the contexts of analysis: the three context-specific versions of the FRM presented here effectively deal with this issue and provide reliable context-specific insights on stakeholders' interests, perspectives, attitudes and behaviors related to food perceptions, assessment, and consumption, which can be effectively leveraged to foster food sustainability.

【 授权许可】

CC BY