Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

Frontiers in Psychology

article

María Pilar Martínez-Ruiz¹  Mónica Gómez-Suárez²  Ana Isabel Jiménez-Zarco³  Alicia Izquierdo-Yusta⁴ 

[1] Department of Business Administration, University of Castilla-La Mancha;Department of Finance and Marketing Research, Autónoma University of Madrid;Department of Economic and Business, Open University of Catalonia;Departament of Economic and Business Administration, University of Burgos

关键词: marketing 4.0;    consumer 4.0;    technology;    virtual;    COVID;   

DOI  :  10.3389/fpsyg.2020.611114

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

This Research Topic aims to shed light on the current academic and practical perspectives withinthe so-called “Consumer 4.0” paradigm. The related perspective on Marketing 4.0 represents newopportunities and concerns for Social Science. Thus, there is a need to find a balance betweentheoretical frameworks, opinions, and empirical applications, and thereby stimulate dialoguesamong researchers and professionals. In short, this collection of papers encapsulates the literatureon how technological evolution is impacting different actors (companies, consumers, patients,and tourists, etc.) and interacting in various sectors. We also propose research lines based onthe combination of two key factors: the advancement of technologies and the impact of theSARS-COV-2 pandemic.

【 授权许可】

CC BY