Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

Frontiers in Psychology

María P. Martínez-Ruiz¹ 

关键词: consumer behavior;    consumer emotional journey;    market;    marketing 3.0;    marketing 4.0;   

DOI  :  10.3389/fpsyg.2017.02224

学科分类：心理学（综合）

来源: Frontiers

【 摘 要 】

Around the world, consumer markets have been fundamentally changed by various forces, such as globalization and social media. As a result, organizational managers are increasingly challenged to analyze and understand consumer behavior. Indeed, companies' long-term competitiveness may depend on how well they understand diverse product markets and can adapt to consumers' needs and demands.

【 授权许可】

CC BY