Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

Frontiers in Psychology

Alicia Izquierdo-Yusta¹  María Pilar Martínez-Ruiz²  Ana Isabel Jiménez-Zarco³  Mónica Gómez-Suárez⁴ 

[1] Departament of Economic and Business Administration, University of Burgos, Burgos, Spain;Department of Business Administration, University of Castilla-La Mancha, Albacete, Spain;Department of Economic and Business, Open University of Catalonia, Barcelona, Spain;Department of Finance and Marketing Research, Autónoma University of Madrid, Madrid, Spain;

关键词: marketing 4.0;    consumer 4.0;    technology;    virtual;    COVID;   

DOI  :  10.3389/fpsyg.2020.611114

来源: Frontiers

【 授权许可】

CC BY