Nurses' visibility according to the perceptions of the communication professionals

Revista Latino-Americana de Enfermagem

Ligia Fahl Kemmer²  Maria Júlia Paes Da Silva¹ 

[1] ,State University of Londrina

关键词: communications media;    nurse's role;    communication;    medios de comunicación;    rol del profesional de enfermería;    comunicación;    meios de comunicação;    papel do profissional de enfermagem;    comunicação;   

DOI  :  10.1590/S0104-11692007000200002

来源: SciELO

【 摘 要 】

This study aimed to further our understanding of the social representations of nurses and the nursing profession by communication professionals, since they are intermediates in the decoding of imaging and written representations about society. Method: this is a qualitative study, based on the social representation theory of Moscovici. Five communication professionals working on radio, television, written press, advertising and events were interviewed. Results suggest 1) ignorance about the nurse's field of work, job market and nursing profession categorization. 2) nurses' invisibility before the media and society and 3) nurse's own responsibility to obtain professional recognition and visibility. Participants in this study pointed two essential processes for building a more coherent image of nursing and nurses: 1) exposing the profession primarily before the media, which ignores its potentialities, and 2) through the media in order to reach the population in general.

【 授权许可】

CC BY   
 All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License