Incidences and Analyses of GreenMarketing Strategy inColombian Exports

AD-minister

Anne Marie Zwerg-Villegas¹ 

[1] Universidad EAFIT

关键词: Green Marketing;    Environmental Marketing;    Corporate EnvironmentalResponsibility;    Colombian Exports.;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Universidad E A F I T

【 摘 要 】

As environmental awareness plays a more prominent role in purchasing decisions, asconsumers demand improved corporate responsibility, and as national governmentsimplement regulation of not just the immediate firm’s environmental impact, butinstead on the impact throughout the value chain; those corporations which participatein green marketing strategies will be positioned for marketplace competitive advantage.This paper takes the reader through a literature review to define green marketing andapplies the term to Colombian exporting firms recognized for their environmentalpractices or products. A survey of seventy-five small and medium sized Colombianexporters determines usage and perceptions of green marketing practices. Researchindicates that Colombian small and medium sized firms do not yet feel market pressuresto adopt green marketing strategies, but do so based on corporate level ethics.

【 授权许可】

Unknown