Utility Green-Pricing Programs: What Defines Success? (Topical Issues Brief)

Swezey, B. ; Bird, L.

National Renewable Energy Laboratory (U.S.)

关键词: Utilities;    Green Marketing;    Implementation;    Green Pricing;    Green Energy;   

DOI  :  10.2172/788746
RP-ID  :  NREL/TP-620-29831
RP-ID  :  AC36-99GO10337
RP-ID  :  788746

美国|英语

来源: UNT Digital Library

【 摘 要 】

''Green pricing'' is an optional service through which customers can support a greater level of investment by their electric utility in renewable energy technologies. Electric utilities in 29 states are now implementing green-pricing programs. This report examines important elements of green-pricing programs, including the different types of programs offered, the premiums charged, customer response, and additional factors that experience indicates are key to the development of successful programs. The best-performing programs tend to share a number of common attributes related to product design, value creation, product pricing, and program implementation. The report ends with a list of ''best practices'' for utilities to follow when developing and implementing programs.