期刊论文详细信息
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie | |
GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS | |
BARAN TAMER1  POPESCU CĂTĂLIN2  | |
[1] PAMUKKALE UNIVERSITY, KALE VOCATIONAL SCHOOL, DENIZLI, TURKEY ;PETROLEUM-GAS UNIVERSITY, BUSINESS ADMINISTRATION DPT., PLOIESTI, ROMANIA ; | |
关键词: Green Marketing; Generation Z; Green Consumer; Green Consumption; | |
DOI : | |
来源: DOAJ |
【 授权许可】
Unknown