期刊论文详细信息
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS
BARAN TAMER1  POPESCU CĂTĂLIN2 
[1] PAMUKKALE UNIVERSITY, KALE VOCATIONAL SCHOOL, DENIZLI, TURKEY ;PETROLEUM-GAS UNIVERSITY, BUSINESS ADMINISTRATION DPT., PLOIESTI, ROMANIA ;
关键词: Green Marketing;    Generation Z;    Green Consumer;    Green Consumption;   
DOI  :  
来源: DOAJ
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