The effects of television and Internet food advertising on parents and children

Public Health Nutrition

Liudmila Tarabashkina¹  Michele Roberts¹  Kathy Chapman¹  Simone Pettigrew¹  Caroline Miller¹  Pascale Quester¹ 

关键词: Food advertising;    Television;    Internet;    Parents;    Children;   

DOI  :  10.1017/S1368980013001067

学科分类：卫生学

来源: Cambridge University Press

【 摘 要 】

ObjectiveThe current study examined the impact of television and Internet food advertising on Australian parents and children.DesignParents and their children aged 8 to 14 years were exposed to a television advertisement, an Internet advertisement or a control picture for four commonly advertised energy-dense, nutrient-poor foods.SettingOnline web panel survey, Australia.SubjectsParents (n 1302) and their children aged 8 to 14 years (n 1302).ResultsAfter a single exposure to each advertisement, parent respondents in the two exposure conditions evaluated the products more favourably, had a greater desire to consume the products and thought the product could be consumed more frequently than those in the control condition. Similar trends were observed among children, although the differences were statistically significant only for the frequency of food consumption in the Internet advertisement condition and the evaluation of one product.ConclusionsThe results have implications for assumptions of adults’ immunity to advertising. This is of particular importance in efforts to address child obesity and the reliance on parents to mediate the effects of food advertising.

【 授权许可】

Unknown