Television food advertising to children: the extent and nature of exposure

Public Health Nutrition

Lesley King¹  Bridget Kelly¹  Ben Smith¹  Adrian Bauman¹  Victoria Flood¹ 

关键词: Children;    Obesity;    Television;    Food advertising;   

DOI  :  10.1017/S1368980007687126

学科分类：卫生学

来源: Cambridge University Press

【 摘 要 】

ObjectiveTo describe the pattern and prevalence of food and drink advertisements to children on commercial television in Sydney, Australia, and compare these with advertising regulations set out in the Children's Television Standards and results from a similar study in 2002.DesignData were collected by recording television from 06.00 hours until 23.00 hours on all three commercial channels from Sunday 14 May 2006 to Saturday 20 May 2006 (357 h). The study analysed advertisements in two children's viewing periods, one as defined in the 2002 study and the other according to current standards. Food advertisements were coded using 18 food categories and were analysed by time period and popular children's programmes.ResultsFood advertisements occurred in similar proportions during children's viewing hours and adult's viewing hours (25.5 vs. 26.9% of all advertisements, respectively), although there was a higher rate of high-fat/high-sugar food advertisements during children's viewing hours (49 vs. 39% of all food advertisements, P 

【 授权许可】

Unknown