Qualitative and Mixed Methods Social Media Research: A Review of the Literature

International Journal of Qualitative Methods

Chareen L.Snelson¹ 

关键词: social media research;    Web 2.0;    Facebook;    Twitter;    YouTube;    mixed methods;    qualitative;   

DOI  :  10.1177/1609406915624574

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

Social media technologies have attracted substantial attention among many types of users including researchers who have published studies for several years. This article presents an overview of trends in qualitative and mixed methods social media research literature published from 2007 through 2013. A collection of 229 qualitative studies were identified through a systematic literature review process. A subset of 55 of these articles report studies involving a combination of qualitative and quantitative methods. Articles were reviewed, analyzed, and coded through a qualitative content analysis approach. Overall trends are presented with respect to the entire collection of articles followed by an analysis of mixed methods research approaches identified in the subset of 55 studies. The most commonly used research approaches involved collecting data from people through interview, focus group, and survey methodologies. Content analysis was the second most commonly used approach whereby researchers use Faceboo...

【 授权许可】

CC BY-NC