期刊论文详细信息
Drustvena Istrazivanja | |
Role of Brand Personality Traits in Creating an Umbrella Brand for Small-Scale Sports Events: The Case of Gorski Kotar, Croatia | |
Jelena Đurkin1  Marko Perić1  Ana Čuić Tanković1  | |
[1] Faculty of Tourism and Hospitality Management, University of Rijeka | |
关键词: brand personality; umbrella brand; small-scale sports events; tourism; | |
DOI : | |
学科分类:工程和技术(综合) | |
来源: Institut Drustvenih Znanosti Ivo Pilar | |
【 摘 要 】
While the importance and positive impact of small-scale sports events for the tourism of host regions has been well researched, the possibilities of branding such events under a common denominator have not been fully explored. This paper attempts to provi
【 授权许可】
CC BY
【 预 览 】
Files | Size | Format | View |
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RO201909029092038ZK.pdf | 221KB | download |