Determining the antecedents and consequences of the airline brand personality

Journal of Airline and Airport Management

Jin-Long Lu¹ 

[1] National Kaohsiung University of Science and Technology, Taiwan

关键词: airline management;    brand personality;    country-of-origin;    purchase intentions;   

DOI  :  10.3926/jairm.121

学科分类：社会科学、人文和艺术（综合）

来源: Universitat Politecnica de Catalunya

【 授权许可】

CC BY