Reliability and validity of the Alcohol Marketing Assessment Rating Tool (AMART):

Nordic Studies on Alcohol and Drugs

Jonathan K.Noel¹ 

关键词: advertising;    alcohol;    codes;    compliance;    marketing;    monitoring;    reliability;    self-regulation;    validity;   

DOI  :  10.1177/1455072518758518

学科分类：生物化学/生物物理

来源: Sage Journals

【 摘 要 】

Objective:Current national responses to the monitoring and prevention of alcohol marketing to vulnerable populations, such as youth, typically rely on partial bans, co-regulation and industry self-regulation. Efforts to evaluate compliance with existing regulations are often cumbersome and resource intensive. We sought to develop a short questionnaire to assess compliance of alcohol advertising to existing alcohol industry self-regulated marketing codes.Methods:Questions for the Alcohol Marketing Assessment Rating Tool (AMART) were taken from a longer rating instrument that was originally developed to detect violations of a self-regulated alcohol marketing code. Secondary analysis of data from three studies of alcohol advertisements was performed to determine the reliability and validity of AMART at detecting code violations, using the longer form as the criterion. One sample was used as an exploratory set. Two samples were used to validate the questionnaire.Results:In the exploratory set, the reliability...

【 授权许可】

CC BY