COMPETITIVE INTELLIGENCE TOOLS USED BY SMALL AND MEDIUM-SIZED ENTERPRISES

Journal of Governance and Regulation

Tshilidzi Eric Nenzhelele¹ 

关键词: Competitive Intelligence;    Competitiveness;    Competitive Advantage;    Small and Medium-Sized Enterprises;   

DOI  :  10.22495/jgr_v4_i3_c2_p1

学科分类：社会科学、人文和艺术（综合）

来源: Virtus Interpress

【 摘 要 】

Small and Medium-sized Enterprises (SMEs) contribute highly to the gross domestic product, reduction in unemployment, wealth creation and improvement in the quality of life. Due to technology and globalisation, SMEs now compete with enterprises beyond the borders of their country. To survive in this global competitive business environment, SMEs seek for tools that offer competitive advantage. Competitive Intelligence (CI) provides competitive advantage to enterprises that practice it. While CI practice has been widely research for larger enterprises, there is lack of research on CI practice pertaining to SMEs. This research establishes tools used by SMEs in CI practice. The research was quantitative in nature and a self-administered questionnaire was used to collected data from owners/managers of SMEs.

【 授权许可】

CC BY-NC