A Comprehensive Framework for Analyzing Competitiveness in a Case Study on ZARA

Zara;Diamond Model;ABCD Framework;Fast Fashion;Competitiveness;327

Adela Borowiak국제대학원 국제학과 ;

University:서울대학교 국제대학원

关键词: Zara;    Diamond Model;    ABCD Framework;    Fast Fashion;    Competitiveness;    327;   

Others  :  http://s-space.snu.ac.kr/bitstream/10371/126321/1/000000056789.pdf

美国|英语

来源: Seoul National University Open Repository

【 摘 要 】

The fashion and apparel industry worldwide has undergone significant changes and a new business model has emerged ? Specialty store retailer of Private label Apparel (SPA), also known simply as ;;fast fashion”. The demand for fast fashion is clearly confirmed by the annual reports of SPAs and Zara seems to be the most successful among all of them. Zara and its competitiveness has been one of the hot subjects both in academia and business circles, but none of the existing studies seems to offer a fully comprehensive analysis. This study fully investigates Zara’s sources of competitive advantage, organizing the existing data in a logical and cohesive way. A new, over-arching framework based on Porter’s (1990) diamond model and Moon’s (2012) ABCD framework of K-strategy is introduced and applied to explain Zara’s competitiveness. It is both unique and valuable, as it is combining the established and emerging theories into one analytical tool. In addition, this study also explores the potential impact of FTAs and other trade solutions on Zara’s activities, finding that whereas RTAs seems to be quite significant for Zara’s internationalization and expansion, they remain highly unused and do not affect in any visible way Zara’s sourcing decisions.