Determining the impact of smoking point of sale legislation among youth (Display) study: a protocol for an evaluation of public health policy

BMC Public Health

Winfried van der Sluijs³  Catherine Tisch⁷  Martine Stead⁵  Clare Sharp⁴  Jamie Pearce⁷  Martine Miller³  Andy MacGregor⁴  Anne Marie MacKintosh⁵  Laura MacDonald⁵  John Frank²  Douglas Eadie⁵  Amanda Amos⁶  Sally Haw¹ 

[1]School of Nursing, Midwifery & Health, University of Stirling, Stirling, UK

[2]Scottish Collaboration for Public Health Research and Policy, Edinburgh, UK

[3]Child & Adolescent Health Research Unit, University of St Andrews, St Andrews, UK

[4]ScotCen Social Research, Edinburgh, UK

[5]Institute for Social Marketing, University of Stirling, Stirling, UK

[6]UK Centre for Tobacco and Alcohol Studies (UKCTAS), Centre for Population Health, University of Edinburgh, Edinburgh, UK

[7]Centre for Research on Environment, Society and Health (CRESH), University of Edinburgh, Edinburgh, UK

关键词: Smoking;    Adolescents;    Tobacco;    Point of sale advertising;    Legislation;    Evaluation;    Public health;   

Others  :  1131960
DOI  :  10.1186/1471-2458-14-251

 received in 2013-10-11, accepted in 2014-02-24,  发布年份 2014

【 摘 要 】

Background

Tobacco advertising and product promotions have been largely banned in the UK but point of sale (POS) tobacco advertising is one of the few places where tobacco products may be legitimately advertised. POS displays have been shown to increase susceptibility to smoking, experimentation and initiation into smoking. These displays may also influence perceived prevalence of smoking and the perception that tobacco products are easily obtained and are a ‘normal’ product. A ban of POS tobacco advertising was introduced in Scotland in large tobacco retail outlets of over 280m² internal sales floor areas (mainly supermarkets) in April 2013 and will be extended to include smaller tobacco retail outlets in April 2015. However, the impact of POS bans on smoking attitudes, behaviours and prevalence has yet to be determined.

Methods/design

This study has a multi-modal before and after design and uses mixed methods to collect data, at baseline and then with longitudinal follow-up for 4 years, in four purposively selected communities. For the purposes of the study, community is defined as the catchment areas of the secondary schools selected for study. There are four main components to the on-going study. In each of the four communities, at baseline and in follow-up years, there will be: mapping and spatial analyses of tobacco retail outlets; tobacco advertising and marketing audits of tobacco retail outlets most used by young people; cross-sectional school surveys of secondary school pupils; and focus group interviews with purposive samples of secondary school pupils. The tobacco audit is supplemented by interviews and observations conducted with a panel of tobacco retailers recruited from four matched communities.

Discussion

This study examines the impact of the implementation of both a partial and comprehensive ban on point of sale (POS) tobacco advertising on attitudes to smoking, brand awareness, perceived ease of access to tobacco products and youth smoking prevalence. The results will be of considerable interest to policy makers both from the UK and other jurisdictions where they are considering the development and implementation of similar legislation.

【 授权许可】

   
2014 Haw et al.; licensee BioMed Central Ltd.

【 图 表 】

Figure 1.

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