Influence of Internet Marketing on Concert Ticket Purchasing

International Conference on Informatics, Engineering, Science and Technology

计算机科学;工业技术

Soegoto, E.S.^1 ; Marica, A.^2

Departemen Manajemen, Universitas Komputer Indonesia, Indonesia^1

Departemen Teknik Dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia^2

关键词: Associative method;    Internet marketing;    Reliability and validity;    Reliability test;    Validity tests;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012015/pdf
DOI  :  10.1088/1757-899X/407/1/012015

来源: IOP

【 摘 要 】

The objective of the research is to analyze the advantages of internet marketing on concert ticket purchasing on the website. The method used in this research is an associative method that aims to deterMine the influence or relationship between two or more variables. The research tested the variables using reliability and validity test. Reliability test was performed to deterMine whether the questionnaire used is reliable or not, while the validity test was to deterMine whether the questionnaire used is valid or not. The result shows that the use of internet marketing is effective enough to attract large quantities of buyers because it becomes easier for the buyers to buy a concert ticket without going to the ticket locket.