Study on Agricultural Products Promotion Strategy of Three-party Linkage Model under the Background of Internet Plus

2018 International Conference on Advanced Electronic Materials, Computers and Materials Engineering

材料科学;无线电电子学;计算机科学

Ma, Xiaowei^1

Jiangsu College of Finance and Accounting, Lianyungang, Jiangsu

222061, China^1

关键词: Economic and social development;    Informatization;    Internet infrastructure;    Internet marketing;    Internet transaction;    Preferential policies;    Promotion strategies;    Tripartite linkages;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/439/3/032033/pdf
DOI  :  10.1088/1757-899X/439/3/032033

来源: IOP

【 摘 要 】

"Internet +" has become the background of economic and social development today. The rapid development of information technology has provided conditions for accelerating the construction of agricultural informatization. The promotion of internet platforms plays a more important role in the sales of agricultural products. This article focuses on the overall situation of the internet in rural areas, based on the province of Jiangsu, from the internet infrastructure, the number of Internet users, the introduction of network promotion preferential policies in several aspects of agricultural products; analyzed the status quo of agricultural products network promotion mode from the aspects of internet transaction security, single means of network promotion, offline distribution; based on the analysis of the basic background, advantages and disadvantages of the Internet marketing and sales of agricultural products today, this paper discusses the strategy of internet promotion of agricultural products based on the tripartite linkage model of "political school enterprises" and provides reference for agricultural product operators and researchers in related fields.