Role of web design for image brand toward business

International Conference on Informatics, Engineering, Science and Technology

计算机科学;工业技术

Iskandar, M.S.^1 ; Sholihat, K.Y.^2

Departement Desain Komunikasi Visual, Universitas Komputer Indonesia, Indonesia^1

Departement Teknik Dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia^2

关键词: Brand image;    Positive impacts;    Research and development;    Service companies;    Technological development;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012050/pdf
DOI  :  10.1088/1757-899X/407/1/012050

来源: IOP

【 摘 要 】

This paper explores the direction about web design in improving the image of a brand on merchandise. Web Design is a primary thing a company can have, websites can build the credibility of a company. Web design can also increase the professional value of a company. The importance of web design is not only on e-commerce but in a company that wants to show their character. When a brand image succeeds in doing its job, brand image can give positive impact to company. The method used in this study was R & D (Research and development) in order to discover the role of web design toward the business and brand image improvement to a service company that will continue to grow in following the current and future technological developments. The results of this study can prove the role of web design on brand image so that merchandise on sale can have a unique character through web design.