Effect of Website Display on Consumer's Buying Interest

International Conference on Informatics, Engineering, Science and Technology

计算机科学;工业技术

Tawami, T.^1 ; Ain, A.T.^2

Departemen Bahasa Dan Sastra Inggris, Universitas Komputer Indonesia, Indonesia^1

Departemen Teknik Dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia^2

关键词: Consumer buying;    Consumer interests;    Data collection;    Dynamic website;    Objective measurement;    Online shops;    Quantitative method;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012010/pdf
DOI  :  10.1088/1757-899X/407/1/012010

来源: IOP

【 摘 要 】

The purpose of this study is to measure the effect of website appearance on consumer buying interest. This study uses quantitative methods based on objective measurement of social phenomena. Each phenomenon is described in several component problems, variables and indicators. Each variable to be measured is given different numbered symbols according to the category associated with the variable so that by quantitative method can produce a result or general conclusion in a parameter. Data collection techniques were conducted through interviews, questionnaire division, and observation. The results of this study indicate the level of influence of a dynamic website display whether more attractive to consumers or not. The result of this research is expected to become a reference for online shop website developers to improve the quality of the user interface facilities to attract higher consumer interest.