Theorizing of spirit 212 in predicting Muslim behavioral intentions: A hypothesized model

2017 1st International Conference on Engineering and Applied Technology

Jatiningrum, W.S.^1 ; Astuti, A.Y.^1

Industrial Engineering, Faculty of Industrial Technology, Ahmad Dahlan University, Indonesia^1

关键词: Behavioral intention;    Conceptual model;    Economic aspects;    Economy benefit;    Literature reviews;    Perceived behavioral control;    Positive energies;    Theory of Planned Behavior;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/403/1/012047/pdf
DOI  :  10.1088/1757-899X/403/1/012047

来源: IOP

【 摘 要 】

Total number of Muslim dominates the population in Indonesia. However, Muslim entrepreneurs only contribute quite small to the Indonesian economy. As a result, these economy benefits couldn't be perceived directly by dominated Muslims. Action of defending Islam 212 by Muslims is able to evoke spirit of 212 which has positive energy to build solidarity and solidity among Muslims. One of the results from spirit of 212 is campaign to shop to neighborhood store that aimed to develop economic aspect. This is because the owner of these store is dominated by Muslim. This paper investigates the relationship between spirit of 212 and behavioral intentions to shop to neighborhood store. Three factors in Theory of Planned Behavior, they are subjective norm, perceived behavioral control, and attitude toward behavior are proposed to explain this relationship. Based on the literature review, religiosity is also added as mediating variable which is considered to explain. Therefore, a conceptual model is built to determine the implications of spirit 212 on Muslim behavioral intentions using these four mediating variables.