Factors Influencing Consumers Intention for Online Grocery Shopping _ A Proposed Framework

5th International Conference on Manufacturing, Optimization, Industrial and Material Engineering

Pauzi, S.F.F.^1 ; Thoo, A.C.^1 ; Tan, L.C.^2 ; Muharam, F.M.^1 ; Talib, N.A.^1

Faculty of Management, Universiti Teknologi Malaysia, Malaysia^1

Faculty of Geoinformation and Real Estate, Universiti Teknologi Malaysia, Malaysia^2

关键词: Customer intentions;    Facilitating conditions;    Hedonic motivations;    Online grocery shopping;    Perceived trusts;    Popular platform;    Social influence;    Statistical packages;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/215/1/012013/pdf
DOI  :  10.1088/1757-899X/215/1/012013

来源: IOP

【 摘 要 】

Nowadays, Internet is one of the most popular platforms for people to do online shopping including grocery items. Many studies have been conducted to investigate the determinants of customer intentions for online grocery shopping. Till now, there is no consensus on what are the factors that actually influencing people to shop grocery items through Internet. This paper aims to explore the factors such as social influences, facilitating conditions, hedonic motivations, perceived risk and perceived trust that influence the consumer intention to purchase grocery online. Questionnaires will be the main instrument of the study and they will be distributed to target respondents using Internet survey. Respondents of the study will be selected using convenience sampling. After data collection, Statistical Package for the Social Sciences (SPSS) will be employed for data analysis. Overall, the result of the study is important to retailers to identify the important factors in increasing their customers' intention to purchase grocery online.