Factors influencing customer intention to stay in green hotel in Malaysia

Proceedings of the 3rd International Conference on Science and Technology Applications in Climate Change

生态环境科学

Lim, J.M.^1 ; Al Madhoun, W.^2 ; Yee, C.M.^1 ; Nair, G.^1 ; Siong, W.S.^1 ; Isiyaka, H.A.^3

Department of Marketing, Faculty of Business and Finance, University Tunku Abdul Rahman, Malaysia^1

Civil and Environmental Engineering Department, Universiti Teknologi Petronas, Seri Iskandar, Perak Darul Ridzuan

32610, Malaysia^2

Department of Geography, Faculty of Earth and Environmental Sciences, Kano University of Science and Technology, Wudil, Nigeria^3

关键词: Customer intentions;    Environmental awareness;    Human decisions;    Moral obligations;    Perceived behavioral control;    Perceived behavioural controls;    Policy implementations;    Theory of Planned Behavior;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/228/1/012022/pdf
DOI  :  10.1088/1755-1315/228/1/012022

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

Customer stay intention (CSI) in green hotel needs a disclosure as there has been interest sought after by customer, society and business owners. Understanding customers drive and factors influencing their choices on green hotel is a very difficult task as it deals with complex human decision. No past studies had been done to assess customer stay intention (CSI) in Green Hotels in Malaysia as this study aims to provide factual findings for decision making and policy implementation. This study investigates the relationship between subjective norm (SN), perceived behavioral control (PBC), environmental awareness (EA), and perceived moral obligation (PMO) towards customer stay intention (CSI) in green hotel. A research model was developed to analyze the influence of SN,PBC,EA, and PMO towards CSI as extended from Theory of Planned Behavior (TPB). The survey was participated by 300 respondents that gathered what influenced CSI. These findings suggested that SN, PBC, EA, and PMO have positive influence towards CSI. Research deducted as environmental awareness (EA) has the strongest relationship with the customer stay intention. (CSI) in a green hotel and followed by the perceived moral obligation (PMO), perceived behavioural control (PBC) and subjective norms (SN) chronologically.