Good practices in Local Government - A first overview of Portuguese reality

International Conference on Information Technology and Digital Applications

计算机科学

Carvalhosa, P.^1 ; Portela, F.^1 ; Machado, J.^1 ; Santos, M.F.^1 ; Abelha, A.^1

Algoritmi Research Centre, Guimares, Portugal^1

关键词: Digital marketing;    Good practices;    Innovative strategies;    International practice;    Local government;    Portugal;    Target audience;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/185/1/012002/pdf
DOI  :  10.1088/1757-899X/185/1/012002

学科分类：计算机科学（综合）

来源: IOP

【 摘 要 】

Good practices in eGov are being increasingly used by Local Governments being that it is considered by them as an advantage. The main goal is providing to the town hall a differentiation point and approximate their services to the citizens. For this, it is necessary to define and apply innovative strategies in order to increase the use of services by the citizens. This paper is framed in a research work and it presents a first overview of the existing good practices in eGov, taking in consideration the Portuguese's reality. The good practices identified were distinguished with many awards and with a positive response from the target audience. The use of digital marketing strategies aims to increase their membership and coming closer the municipalities of its citizens through the dissemination of the good practices. At this moment the data collected are almost exclusively of good practice in Portugal, however some international practices were also identified. As a result of this study the community has a list of good practices that can be applied in their municipalities.