This paper analyzes on the determinants of the firm-level competitiveness and suggests the following arguments.First, it demonstrates the indicators of the firm-level competitiveness which have to be differently decided depending on their products’ characteristics such as product life cycle and degree of innovativeness.Second, it proves the key determinants of each company’s competitiveness are also different according to their products and the key competitiveness indicators.Third, it suggest a new competitiveness model which can embrace product’s differences and be directly applicable to all diverse industries by introducing an appropriate indicator of competitiveness called ;;Total Competitiveness Indicator”.
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An Analysis on the Determinant Factor of Competitiveness in Electronics Industry