Beyond Corporate Social Responsibility (CSR) in Korea: : A Comparative Analysis of Major Three Korean Companies

Creating Shared Value (CSV);Corporate Social Responsibility (CSR);corporate owner’s main interest about corporate social contribution;327

국제대학원 국제학과 ;

University:서울대학교 대학원

关键词: Creating Shared Value (CSV);    Corporate Social Responsibility (CSR);    corporate owner’s main interest about corporate social contribution;    327;   

Others  :  http://s-space.snu.ac.kr/bitstream/10371/126295/1/000000026142.pdf

美国|英语

来源: Seoul National University Open Repository

【 摘 要 】

Korea’s major companies are strengthening Creating Shared Value (CSV) management which links business and social value creation. However, some Korean major companies maintain their earlier Corporate Social Responsibility (CSR) management style. This paper looks into the reasons why Korean major companies show different corporate social contribution styles. In this way, this paper proposes the model of corporate social contribution. To find the motive and reason of different forms of corporate social contribution in Korea, this paper examines the Korean corporate cases of the three forms: maintaining CSR (LG Electronics), standing between CSR and CSV (Amorepacific), and focusing on CSV (SK Telecom). To analyze these cases, this paper uses three factors that bring specific form of corporate social contribution: corporate ownership structure, changes in a company’s yearly sales and net profit during the term for the past five years, and corporate owner’s will for corporate social contribution.