Seeking Pleasure for Self and Avoiding Danger for Home— Impact of Product Type Exposure on Regulatory Focus and Moderation Effect of Only-Child Background

product type;priming effect;regulatory focus;only-child;self-construal;658

WANG HU경영대학 경영학과 ;

University:서울대학교 대학원

关键词: product type;    priming effect;    regulatory focus;    only-child;    self-construal;    658;   

Others  :  http://s-space.snu.ac.kr/bitstream/10371/124637/1/000000132616.pdf

美国|英语

来源: Seoul National University Open Repository

【 摘 要 】

and provided a mechanism to explain the relationship by the mediation effect. Moreover, the moderation effect of only-child background was proposed.