Understanding the Dark Side of Online Reviews on Consumers' Purchase Intentions in E-Commerce: Evidence From a Consumer Experiment in China

Frontiers in Psychology

Xiangdong Shen¹  Junbin Wang²  Yurong Gao³  Xiaojun Fan³ 

[1] Business School, Changshu Institute of Technology, Changshu, China;Business School, Changshu Institute of Technology, Changshu, China;School of Management, Fudan University, Shanghai, China;School of Management, Shanghai University, Shanghai, China;

关键词: consumer experiment;    online reviews;    information inconsistency;    product type;    purchase intention;    online word-of-mouth;   

DOI  :  10.3389/fpsyg.2021.741065

来源: Frontiers

【 授权许可】

CC BY