学位论文详细信息
Perceptions of gender in young consumers of animated films.
Gender;Animated film;Sociology;Children;Gender schema;Development
Katherine Barnes, 1980-
University:University of Louisville
Department:Sociology
关键词: Gender;    Animated film;    Sociology;    Children;    Gender schema;    Development;   
Others  :  https://ir.library.louisville.edu/cgi/viewcontent.cgi?article=1071&context=etd
美国|英语
来源: The Universite of Louisville's Institutional Repository
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【 摘 要 】

The purpose of this study was to investigate the gender stereotyping of twoanimated films by boys and girls (N=25). Based on Bern's (1983) gender schema theory,it was hypothesized that children would stereotype Aladdin as being for males andPocahontas as being for females, based on the gender of the lead character. Interviewswith participants (five to six years old) revealed that they did not gender stereotype thetwo films. A majority of both boys and girls liked the two films and felt they were forboys and girls. However, they did not think a girl could rescue another girl when askedto imagine different plot scenarios. They were more likely to believe a boy could saveanother boy. This study demonstrated that boys and girls relied on gender schemas intheir interpretation of animated film.

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