Vietnam's economic emergence isperhaps best experienced along its rural roads: over 175,000km of pavement, rubble and dirt track extend to two-thirdsof the country's population and nearly all of thepoorest people, who live among its productive farms, lushforests and meandering river valleys. The World Bank'sThird Rural Transport Project (RTP3) identified missinglinks that left many rural Vietnamese communities off themap from the country's remarkable developmentsuccesses. The project prioritized road maintenance andlocal infrastructure management above new constructionprojects, and collaborated with the government institutionsto address steep increases in travel costs per kilometeracross crumbling rural roads. Project staff identifiedbarriers along the route to more accessible road networks,including a lack of incentives to local bureaucracies toregularly maintain rural roads in remote areas. Thissituation has lead to deteriorating roads in places that aredesperate for improved access to goods, services and social networks.