Malawi sits amid a vibrant Travel andTourism (T&T) region that is growing rapidly andincreasing its world market share. Proximate to countrieswith thriving T&T sectors, Malawi has a relativelyunderdeveloped diversity of natural, cultural, and man-madeattractions. It is challenged to embrace effective policiesthat will enable public and private sector alignment toachieve a viable niche as an economically productive, multiexperience destination in its own right. It is important toview tourism as a national priority across sectors andministries in Malawi. Thus, there is the need to betterunderstand the economic potential of Malawi's T&Tsector and recommend strategies to promote a level ofcompetitiveness that leads to further economic growth,employment generation, and poverty reduction. The goal is toidentify the economic potential of T&T in Malawi. Theobjective of T&T in Malawi is to delivering economicgrowth and diversification is to analyze the value ofT&T in Malawi.
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