Changing the Minds of Skeptics : How Strategic Communications Can Build Momentum for Tax Reform

Rahman, Shaela

World Bank, Washington, DC

关键词: ADVERTISING;    BEST PRACTICE;    BEST PRACTICES;    BUSINESS ENVIRONMENT;    BUSINESSES;   

RP-ID  :  51653

学科分类：社会科学、人文和艺术（综合）

来源: World Bank Open Knowledge Repository

【 摘 要 】

The project, a joint initiative of theinvestment climate department and International FinanceCorporation (IFC) advisory services in the Middle East andNorth Africa, was launched in response to the Yemenigovernment's request for assistance with tax reform, acentral part of its broad reform plan. The 18-month firstphase, which ended in June 2009, focused on the groundworkincluding process mapping, drafting of the income tax law, acompliance cost survey, and so on, as well as preparation ofa communications strategy to support the work of secondphase, which just began in FY10.