This note recounts that by the early2000s, the Government of Mexico and the Secretariat ofAgrarian Reform, in particular, had come to see investmentin "the more dynamic young segment of the populationendowed with more human capital" as the key torevitalizing the moribund rural economy of thecountry's social sector. Approaching this objectiveprogrammatically would entail establishing a land fund fromwhich to lend to young farmers, and creating effectiveincentives for older landholders to transfer their land.Careful analysis would be required, including examination ofsocial welfare schemes, to assure that senior landholderswho transfer their land to younger counterparts could do sowithout relinquishing their security. By 2006, the programhad been deemed a success and had become an example for allof Mexico.