In collaboration with partners, theWorld Agro-forestry Centre established a number of fruitprocessing groups in Zimbabwe, Zambia, Malawi and Tanzania.These groups are actively involved in the processing ofproducts such as wines and jams and sell their products intheir respective districts. During 2003 a number of thesegroups and other stakeholders were consulted regarding thefruit species and products that they prefer to process, andother aspects such as training, marketing and generalconstraints. A total of 97 people attended three workshopsat Magomero in Malawi, Tabora in Tanzania and Harare inZimbabwe. The three workshops highlighted the differences inperceptions regarding fruit trees and fruit products betweencommercial and community processors, as well as betweenprocessors in different areas of southern Africa. Evidently,communities involved with the processing of fruit, prefer toutilize both indigenous and exotic species. In developingagro-forestry strategies it would be critical to considerthese differences between processing groups. The focusshould be on a range of tailor-made domestication andcommercialization strategies for different processinggroups, levels of commercial development and geographicregions. Such a strategy could present regional developmentagencies an opportunity to concentrate on smaller morefocused projects instead of large regional initiatives thatare difficult to manage.