Electric utilities are key actors inthe quest to induce large-scale energy savings among endusers. But often it is not enough simply to mandateutilities to achieve a specific target. Three newmarket-based mechanisms are available for utilities to usein promoting energy efficiency. Historically, mechanisms ofdemand-side management may be classified as regulatory,policy-based, market-based, and load-targeting. Thisknowledge note is important, because electric utilities arewell-positioned to help raise energy efficiency. The threenew market-based mechanisms to help achieve this goalinclude Establish a white certificates scheme establishing awhite certificates scheme, establishing energy efficiencyauctions, and establishing energy efficiency feed-intariffs. These new market-based models are available forutilities to use in promoting energy efficiency, in concertwith other means of procurement. Whatever the design,program effectiveness will depend on technically competentand trusted verification of energy savings and their costs,long-term commitment to maintaining the efficiency program,and flexibility in adjusting it over time to ensure thatprograms keep performing.