As external pressures - includingresource scarcity, globalization, and access to information- continue to increase, the way corporations respond tosustainability challenges will determine their long-termviability and competitiveness. In this paper, the authortraces the development of a corporation s attitude towardsustainability from its being an add - on that is nice tohave and may enhance corporate reputation, through anapproach that sees it more as a tool of risk management, toconsidering it a builder of value not just for thecorporation but for all its stakeholders as well. The paperfocuses on the essential role of the corporate board,bringing very practical guidelines to stimulate and assistany board of a corporation embarking on the journey towardgreater sustainability and value creation. The paperconcludes with a detailed and invaluable checklist ofquestions for any board to ask itself. This list helps aboard build assurance that it is on the right track. It isas useful to a company just starting on the journey as itwill be to those companies already well advanced in creatingsustainable shared value and that want to make sure one isnot missing any opportunities.
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