Starwood's decision to contract for use of a fuel cell at the Sheraton Edison reflects the company's commitment to managing energy costs, exercising environmental leadership, and leveraging innovative technologies to accomplish its energy and environmental goals. As a global corporation with a network of over 750 hotels in 79 countries and total 2003 revenues of $4.6 Billion, Starwood's energy and environmental priorities and initiatives can have significant impacts on its operations. In North America alone, the company has annual energy costs in excess of $200 million in over 180 hotels. Starwood's corporate energy managers were interested in finding new energy cost reduction opportunities that could build on the company's growing reputation for commitment to energy efficiency and environmental quality while exploring new technologies. This combination of goals positioned Starwood to value the prospect of installing a fuel cell as a demonstration project that could deliver financial savings.
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