Food Purchase Decisions of Millennial Households Compared to Other Generations

Annemarie Kuhns ; Michelle Saksena

United States Department of Agriculture

关键词: Millennials;    households;    diet quality;    budget shares;    food expenditures;    monthly purchases;    food at home;    ready to eat;    time allocation;    prepared foods;    generational comparisons;   

RP-ID  :  EIB-186

学科分类：农业科学（综合）

美国|英语

来源: United States Department of Agriculture Publications

【 摘 要 】

This report uses Information Resources, Inc.’s Consumer Network dataset to investigate how Millennial households allocate their food-at-home budget, breaking monthly purchases out by food category. Millennials prefer convenience more than other generational cohorts when making food-at-home purchases, with the largest budget shares going to food categories dominated by ready-to-eat foods.See related Amber Waves article: Millennials Devote Larger Shares of Their Grocery Spending to Prepared Foods, Pasta, and Sugar and Sweets Than Other Generations