In this paper we collect and analyze traceroute measurements 1 to show that large content providers (e.g., Google, Microsoft, Yahoo!) are deploying their own wide-area networks, bringing their networks closer to users, and bypassing Tier-1 ISPs on many paths. This trend, should it continue and be adopted by more content providers, could flatten the Internet topology, and may result in numerous other consequences to users, Internet Service Providers (ISPs), content providers, and network researchers. Publication Info: Presented and published at Passive and Active Measurement Conference, Cleveland, Ohio, April 2008 10 Pages