From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers

JOURNAL OF ENVIRONMENTAL MANAGEMENT

卷:193

Article

Ertz, Myriam¹  Huang, Rong²  Jo, Myung-Soo³  Karakas, Fahri⁴  Sarigollu, Emine³ 

[1] Univ Quebec Montreal, Sch Management Sci, 315 St Catherine St East, Montreal, PQ H2X 3X2, Canada

[2] Shanghai Univ Finance & Econ, Sch Int Business Adm, Shanghai 200433, Peoples R China

[3] McGill Univ, Desautels Fac Management, Mkt, 1001 Sherbrooke St West, Montreal, PQ H3A 1G5, Canada

[4] Univ East Anglia, Norwich Business Sch, Business & Leadership, Norwich Res Pk, Norwich NR4 7TJ, Norfolk, England

关键词: Context;    Culture;    Intentions;    Motivation;    Reusable container consumption;    Theory of planned behavior;   

DOI  :  10.1016/j.jenvman.2017.01.060

来源: Elsevier

【 摘 要 】

This study advances the theory of planned behavior (TPB) to identify the mechanism that underlies the consumption of reusable containers. A questionnaire including context, motivation, subjective norms, attitudes, perceived behavioral control, intentions and behavior items was developed and pre-tested on 180 students in a Canadian and a Chinese university respectively. Subsequently, the questionnaire was implemented in the form of an online survey and 1221 effective responses were collected from Western (n = 549) and Asian (n = 672) consumers. The findings revealed that the context and motivation variables are important antecedents to several TPB constructs. Context strongly impacts perceived behavioral control and motivations as well as attitudes. Motivation is clearly distinct from intentions and has a significant influence on both attitudes and intentions. In addition to the standard variables of perceived behavioral control, subjective norms and attitudes, motivation does have a significant impact on intentions. Furthermore, there are cultural differences in the way context impacts intentions and behavior in that Asians (Westerners) are influenced by context to increase reusable containers consumption through motivation (attitudes). Attitude is a significantly stronger predictor of intentions for Westerners than Asians. (C) 2017 Elsevier Ltd. All rights reserved.

【 授权许可】

Free