Responding to the greatest challenges? Value creation in ecological startups

JOURNAL OF CLEANER PRODUCTION

卷:230

Article

Kuckertz, Andreas¹  Berger, Elisabeth S. C.¹  Gaudig, Anja¹ 

[1] Univ Hohenheim, Stuttgart, Germany

关键词: Value creation;    Ecological startup;    Green startup;    Planetary boundaries;    Sustainable entrepreneurship;    Business model innovation;   

DOI  :  10.1016/j.jclepro.2019.05.149

来源: Elsevier

【 摘 要 】

Massive problems trigger massive entrepreneurial opportunities. For this reason, environmental issues such as earth system processes that have extended beyond their thresholds, or are approaching such thresholds, constitute interesting opportunities, especially for ecological startups, to establish appropriate businesses that create value to address such environmental issues. Our analysis of 212 ecological startups from the United States and beyond reveals the factors shaping the value creation activities of these firms. In particular, we are able to illustrate that technologically-oriented, socially-oriented, and organizationally-oriented value creation by ecological startups requires different alignments in terms of the environmental issues addressed, the sustainability strategy employed, and the sustainability ambition aspired. (C) 2019 The Authors. Published by Elsevier Ltd.

【 授权许可】

Free