Creativity, aesthetics and ethics of food waste in social media campaigns

JOURNAL OF CLEANER PRODUCTION

卷:195

Article

Narvanen, Elina¹  Mesiranta, Nina¹  Sutinen, Ulla-Maija¹  Mattila, Malla¹ 

[1] Univ Tampere, Fac Management, Tampere, Finland

关键词: Food waste;    Social media;    Sociocultural;    Consumer;    Campaign;    Qualitative case study;   

DOI  :  10.1016/j.jclepro.2018.05.202

来源: Elsevier

【 摘 要 】

A majority of food waste in developed countries is caused by households. Previous studies have focussed on explicating reasons and contexts for food waste, whereas consumer-oriented solutions still need further study. This study investigated how sociocultural meanings of household food waste reduction were negotiated in social media campaigns. It adopted an interpretive approach through a qualitative case study and utilised interviews and online materials as data. The study identified three sociocultural themes, creativity, aesthetics and ethics of food waste, interlinked through connections with food, waste and social media. The analysis elaborated how these three broader positive sociocultural meanings were used in the studied social media campaigns to (re)negotiate the food waste phenomenon. The paper proposes that highlighting positive meanings of food waste which resonate with consumers and facilitating consumer-to-consumer communications are potential ways to address sustainability issues. (C) 2018 Elsevier Ltd. All rights reserved.

【 授权许可】

Free