Research on the doctors’ win in crowdsourcing competitions: perspectives on service content and competitive environment

BMC Medical Informatics and Decision Making

Research

Xiuxiu Zhou¹  Hong Wu²  Shanshan Guo² 

[1]Department of Psychiatry, Wuhan Mental Health Center, Wuhan, China

[2]School of Medicine and Health Management, Tongji Medical College, Huazhong University of Science and Technology, 430030, Wuhan, Hubei, China

关键词: Crowdsourcing competition;    Medical crowdsourcing;    Doctors’ wins;    Competitive environment;    Online healthcare service;   

DOI  :  10.1186/s12911-023-02309-x

 received in 2023-05-30, accepted in 2023-09-27,  发布年份 2023

来源: Springer

【 摘 要 】

Medical crowdsourcing competitions can help patients get more efficient and comprehensive treatment advice than “one-to-one” service, and doctors should be encouraged to actively participate. In the crowdsourcing competitions, winning the crowdsourcing competition is the driving force for doctors to continue to participate in the service. Therefore, how to improve the winning probability needs to be revealed. From the service content and competitive environment perspectives, this study introduces doctor competence indicators to investigate the key influence factors of doctors’ wins on the online platform. The results show that the emotional interaction in doctors’ service content positively influences doctors’ wins. However, the influence of information interaction presents heterogeneity. Conclusive information helps doctors win, while suggestive information negatively affects them. For the competitive environment, the competitive environment negatively moderates the relationship between doctors’ service content and doctors’ wins. The results of this study provide important contributions to the research on crowdsourcing competitions and online healthcare services and guide the participants of the competition, including patients, doctors, and platforms.

【 授权许可】

CC BY   
© BioMed Central Ltd., part of Springer Nature 2023

【 图 表 】

Fig. 6