The MOVE study: a study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities

BMC Public Health

Study Protocol

Michael T Ewing¹  Joshua D Newton¹  Fiona J Newton²  Robert J Donovan³  Kara Gilbert⁴  Leon Piterman⁴  Ajay Mahal⁵  Ben J Smith⁵  Ruth Klein⁵  Adrian Bauman⁶ 

[1] Department of Marketing, Deakin Business School, Deakin University, 70 Elgar Road, 3125, Burwood, VIC, Australia;Department of Marketing, Peninsula Campus, Monash University, McMahons Road, 3199, Frankston, VIC, Australia;Faculty of Health Sciences, Curtin University, Hayman Road, 6102, Bentley, WA, Australia;Office of the Pro Vice Chancellor, Peninsula Campus, Monash University, McMahons Road, 3199, Frankston, VIC, Australia;School of Public Health and Preventive Medicine, Alfred Centre, Monash University, 99 Commercial Road, 3004, Melbourne, VIC, Australia;School of Public Health, University of Sydney, 2006, Sydney, NSW, Australia;

关键词: Physical activity;    Physical environment;    Intervention trial;    Social marketing;    Health behaviour;   

DOI  :  10.1186/s12889-015-1735-0

 received in 2015-03-10, accepted in 2015-04-07,  发布年份 2015

来源: Springer

【 摘 要 】

BackgroundPhysical activity is associated with a host of health benefits, yet many individuals do not perform sufficient physical activity to realise these benefits. One approach to rectifying this situation is through modifying the built environment to make it more conducive to physical activity, such as by building walking tracks or recreational physical activity facilities. Often, however, modifications to the built environment are not connected to efforts aimed at encouraging their use. The purpose of the Monitoring and Observing the Value of Exercise (MOVE) study is to evaluate the effectiveness of two interventions designed to encourage the ongoing use of a new, multi-purpose, community-based physical activity facility.Methods/designA two-year, randomised controlled trial with yearly survey points (baseline, 12 months follow-up, 24 months follow-up) will be conducted among 1,300 physically inactive adult participants aged 18–70 years. Participants will be randomly assigned to one of three groups: control, intervention 1 (attendance incentives), or intervention 2 (attendance incentives and tailored support following a model based on customer relationship management). Primary outcome measures will include facility usage, physical activity participation, mental and physical wellbeing, community connectedness, social capital, friendship, and social support. Secondary outcome measures will include stages of change for facility usage and social cognitive decision-making variables.DiscussionThis study will assess whether customer relationship management systems, a tool commonly used in commercial marketing settings, can encourage the ongoing use of a physical activity facility. Findings may also indicate the population segments among which the use of such systems are most effective, as well as their cost-effectiveness.Trial registrationAustralian New Zealand Clinical Trials Registry: ACTRN12615000012572 (registered 9 January 2015).

【 授权许可】

CC BY   
© Newton et al.; licensee BioMed Central. 2015