Factors influencing women’s entrepreneurial success: A multi-analytical approach

Frontiers in Psychology

article

Jiaying Feng¹  Zeeshan Ahmad²  Wei Zheng³ 

[1] School of Economics and Management, Harbin University;Department of Business Administration, Air University;Department of Finance, Harbin University

关键词: Entrepreneurial success;    female entrepreneurship;    Influencing factors;    structural equation model;    Artificial Neural Network - ANN;    Pakistan;   

DOI  :  10.3389/fpsyg.2022.1099760

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Women entrepreneurs are significant contributors to the economic development of any country and their role becomes more vital in improving the economic condition of developing countries. This highlights the important role of women-owned small and medium enterprises (SMEs) and their entrepreneurial success. Therefore, the current study extends the entrepreneurship literature by examining the effects of factors like personality traits (PT), motivation and commitment (MC), availability of financial resources (AFR), and government support (GS) on entrepreneurial success (ES) of women-owned SMEs. Using a purposive sampling technique data from 255 women-owned SMEs were collected. A multi-analytical approach was employed to analyze the data. The Structural equation modeling (SEM) results indicated that PT, MC, AFR, and GS have a direct effect of ES whereas MC also mediated the link between PT and ES, and the results reveal that in presence of MC the effects of PT on ES become more significant. SEM results revealed that PT and AFR are the most important factors related to entrepreneurial success. On the contrary, ANN analysis revealed that “motivation and commitment” is the most influencing factor. These findings can guide business practitioners and policymakers in the envisioned strategy formulation to encourage women entrepreneurs who can contribute to their country’s sustainable economic growth.

【 授权许可】

CC BY