Factors Affecting Purchase Intention on Fashion Products

International Journal of Entrepreneurship and Business Development: IJEBD

article

Nur Widyawati¹  Dian Arisanti¹  Hanifah Belen Fauziyyah¹  Aris Dwi Kurniawan¹  Lutfi Bayu Abadi¹ 

[1]STIAMAK Barunawati Surabaya

关键词: Perceived of use;    Perceived usefulness;    Benefit;    Trust;    Risk;    Purchase intention;   

DOI  :  10.29138/ijebd.v6i3.2278

来源: LPPM of Narotama University Surabaya

【 摘 要 】

Purpose: To identify and analyze the effect of perceived usefulness, perceived usefulness, benefits, trust and risks on purchase intentions for fashion products. Design / methodology / approach: The method in this study uses a quantitative approach with Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Findings: The research was conducted on the millennial generation who like fashion on ZARA, UNIQLO and H&M products Research limitations / implications: Limits in the study use five independent variables and one dependent variable. The independent variables are perceived of use, perceived usefulness, benefit, trust and risk. The dependent variable is purchase intention. Practical Implications: The population in this study is millennials who buy 100 ZARA, UNIQLO and H&M products.

【 授权许可】

Unknown