Social Media Marketing Research : Bibliometric Analysis

International Journal of Entrepreneurship and Business Development: IJEBD

article

Rahma Dafitri¹  Arianis Chan²  Ratih Purbasari² 

[1] Padjadjaran University;Universitas Padjadjaran

关键词: Bibliometrics;    Scopus;    Social Media Marketing;    VOSviewers;   

DOI  :  10.29138/ijebd.v6i2.2188

来源: LPPM of Narotama University Surabaya

【 摘 要 】

Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles. Design/methodology/approach: a systematic mapping with quantitative descriptive method with social media marketing based on bibliometric analysis Findings: Based on the results of the VOSviewer visualization, 6 clusters and 42 keywords were found with 891 authors. Research on social media marketing written by authors from the United States is the most research published on Scopus. From the results of the VosViewers mapping, the keywords that often appear are social media marketing, Facebook and digital marketing Research limitations/implications: This study is limited to a single database, Scopus.

【 授权许可】

Unknown