Journal of Innovation in Business and Economics | |
The driving factors of E-loyalty marketplace customer: A structural equation modeling | |
article | |
Widayat Widayat1  Fira Ibialty Kreatitin1  Marsudi Marsudi1  Rahmad Wijaya1  | |
[1] Management Department, Faculty of Economics and Business, Universitas Muhammadiyah Malang | |
关键词: Market place; payment; E-satisfaction; E-loyalty; modeling; | |
DOI : 10.22219/jibe.v6i01.18475 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: Universitas Muhammadiyah Malang | |
【 摘 要 】
The research aims to determine the effect of webpage quality, Payment System, and E-satisfaction on theE-loyalty and E-satisfaction of E-Commerce customers. This research implied data from 180 Shoppe's Ecommerce customers in Indonesia, selected using convenience sampling. Through Structural EquationModeling (SEM), we showed that website quality and payment systems directly influence E-satisfactionand E-loyalty. E-satisfaction mediates the effect of website quality on E-loyalty but does not mediate theimpact of the payment system on E-loyalty. This implies that E-commerce can cultivate customer E-loyaltyby creating E-satisfaction that affects website quality and providing a convenient payment system tomaintain customer loyalty.
【 授权许可】
CC BY-SA
【 预 览 】
Files | Size | Format | View |
---|---|---|---|
RO202307080001413ZK.pdf | 630KB | download |