The driving factors of E-loyalty marketplace customer: A structural equation modeling

Journal of Innovation in Business and Economics

article

Widayat Widayat¹  Fira Ibialty Kreatitin¹  Marsudi Marsudi¹  Rahmad Wijaya¹ 

[1]Management Department, Faculty of Economics and Business, Universitas Muhammadiyah Malang

关键词: Market place;    payment;    E-satisfaction;    E-loyalty;    modeling;   

DOI  :  10.22219/jibe.v6i01.18475

学科分类：社会科学、人文和艺术（综合）

来源: Universitas Muhammadiyah Malang

【 摘 要 】

The research aims to determine the effect of webpage quality, Payment System, and E-satisfaction on theE-loyalty and E-satisfaction of E-Commerce customers. This research implied data from 180 Shoppe's Ecommerce customers in Indonesia, selected using convenience sampling. Through Structural EquationModeling (SEM), we showed that website quality and payment systems directly influence E-satisfactionand E-loyalty. E-satisfaction mediates the effect of website quality on E-loyalty but does not mediate theimpact of the payment system on E-loyalty. This implies that E-commerce can cultivate customer E-loyaltyby creating E-satisfaction that affects website quality and providing a convenient payment system tomaintain customer loyalty.

【 授权许可】

CC BY-SA